Strategic Marketing

Hand holding a smartphone with a digital checklist inside an auto repair shop waiting room, looking into a service bay

The $1,700 “Spidey Sense”: How AI Just Leveled My Mechanic’s Bay

I’ll be honest: I am not someone who knows what happens “under the hood” of a car. Unless a dashboard light is glaring at me, or the low tire pressure warning pops up, I tend to just keep driving. (And yes, full disclosure—I am one of those people who has actually run out of gas […]

The $1,700 “Spidey Sense”: How AI Just Leveled My Mechanic’s Bay Read More »

Photo depicts five different types of AI adopters of different race/ethnicities sitting around a conference table

Meeting the Five Faces of AI: Why L&D Needs to Know Who Is in the Room

  I’ve been looking at my opening slide for three days. Not because I’m stuck, but because I’m obsessed with getting the story right for the people in the room. Next week, I’m presenting to a federal team of instructional designers and strategists—people who have spent their entire careers helping others master the “hard things.”

Meeting the Five Faces of AI: Why L&D Needs to Know Who Is in the Room Read More »

A picture of a woman checking her watch while waiting to be called in for an interview sitting next to a robot

Stop Worrying About AI Taking Your Job. Start Fearing What Happens If You Don’t Adapt.

  A radiologist staying at my Airbnb recently told me something that kept me up at night. He was in town for a national conference on AI for radiologists. We got to talking over coffee in the kitchen—the kind of conversation that happens when two people discover they’re wrestling with the same existential questions. He

Stop Worrying About AI Taking Your Job. Start Fearing What Happens If You Don’t Adapt. Read More »

Member of labor union using interactive webtool

Interactive Website Tools Unions Can Use to Educate and Mobilize Workers

In today’s digital age, labor unions are increasingly adopting interactive website tools to educate and mobilize their members effectively. These digital platforms not only streamline communication but also enhance engagement, ensuring that union members are well-informed and actively participating in union activities. Below are some of the most effective tools and platforms that unions can

Interactive Website Tools Unions Can Use to Educate and Mobilize Workers Read More »

Photo with the word tariffs on top of US 100 dollar bills

Diversifying Suppliers: How Small Businesses Can Reduce Costs in a Tariff-Heavy Economy

In today’s unpredictable global economy, tariff hikes and trade restrictions are putting pressure on small businesses. From rising costs of raw materials to supply chain disruptions, many business owners are struggling to maintain profit margins. With tariffs on imports from China, Mexico, and Canada ranging from 10% to 25%, finding cost-effective alternatives has become a

Diversifying Suppliers: How Small Businesses Can Reduce Costs in a Tariff-Heavy Economy Read More »

A-symbolic-illustration-showing-a-diverse-group-of-workers—construction-workers-teachers-nurses-transit-workers-and-service-employees—standing

Case Studies: How D.C. Labor Unions Are Innovating—and Uniting—Against Anti-Worker Policies

Labor unions have long championed workers’ rights. Today, in the digital age, their methods have evolved. In Washington, D.C., unions like the Metropolitan Washington Council, AFL-CIO, and the American Federation of Government Employees (AFGE) are blending digital campaigns, social media, and grassroots organizing to amplify their voices and counter policies perceived as anti-worker. 1. Metropolitan

Case Studies: How D.C. Labor Unions Are Innovating—and Uniting—Against Anti-Worker Policies Read More »

Get Your Free Blueprint now!

Please enter your email below to receive your free blueprint instantly!

We respect your privacy. See our Privacy Policy for details on how we protect your information.