I’ll be honest: I am not someone who knows what happens “under the hood” of a car. Unless a dashboard light is glaring at me, or the low tire pressure warning pops up, I tend to just keep driving. (And yes, full disclosure—I am one of those people who has actually run out of gas […]
The $1,700 “Spidey Sense”: How AI Just Leveled My Mechanic’s Bay Read More »
A few weeks ago I led a live AI strategy lab for a federal innovation team — instructional designers, programmers, systems engineers, and government functional leads. I can’t walk you through what we covered. That’s the work I get paid to do. But I can tell you the room got loud, the chat filled up
AI in the Training Workflow: What a Federal Innovation Team Taught Me Read More »
I’ve been looking at my opening slide for three days. Not because I’m stuck, but because I’m obsessed with getting the story right for the people in the room. Next week, I’m presenting to a federal team of instructional designers and strategists—people who have spent their entire careers helping others master the “hard things.”
Meeting the Five Faces of AI: Why L&D Needs to Know Who Is in the Room Read More »
Owning a franchise like Subway, UPS, or sweetFrog comes with the advantage of national brand recognition—but that alone isn’t enough to guarantee success in your local market. Competing against other franchises, independent businesses, and e-commerce giants requires franchise owners to go beyond corporate marketing strategies and differentiate themselves through hyperlocal marketing tactics. By leveraging localized
Labor unions have long been the champions of fair wages, safer workplaces, and better benefits. But in today’s hyper-connected, tech-driven world, traditional outreach methods alone are no longer enough. To thrive and grow, unions must embrace holistic marketing—an integrated approach that combines digital strategies, traditional methods, and grassroots advocacy. With union membership in the U.S.
How Holistic Marketing Can Strengthen Labor Union Advocacy and Membership Engagement Read More »
In today’s world, inclusivity isn’t just a buzzword—it’s a business imperative. Consumers are increasingly valuing brands that reflect their identities, beliefs, and values. Inclusive marketing is about creating content that speaks to all your audience segments, regardless of race, gender, age, religion, or ability. Research shows that 42% of ethnic minority shoppers would switch to
Inclusive Marketing: How to Reach a Diverse Audience Effectively Read More »
Imagine launching your dream business, only to find out that there’s no demand for your product or service. It’s a nightmare scenario, yet one that many entrepreneurs face. The solution? A market feasibility study. This powerful tool can be the difference between a flourishing business and a costly failure. In today’s competitive landscape, understanding your
Unlocking Success: The Power of a Market Feasibility Study for Small Business Ventures Read More »
If you could only pick ONE of the 12 brand archetypes, which one would you pick? Well, let’s think about why your average customer buys what you sell. What does your brand motivate people to think, feel, be, or do when they leave your website? Do you want your clients to leave the store feeling more
The post-Covid era presents both challenges and opportunities for small businesses. By adopting holistic marketing strategies, your small business can create a resilient, adaptable, and growth-oriented approach that meets the demands of today’s digital landscape. At Lee Taylor-Nelms, LLC, we specialize in crafting these strategies to ensure your business not only survives but thrives. Read more about holistic marketing strategies and the latest trends and data. Ready to transform your marketing strategy and drive sustainable growth? Contact us today to learn how our holistic marketing approach can help your small business succeed.
We live in an age where entrenched political ideologists classify and vilify real-world issues like climate change and cultural inclusion as ‘Democratic’ or left-wing issues when in fact, the culprit in lies not in political differences, but in curriculum ideologies. For ages, educators have disagreed over curriculum – what should be taught, how it should
Climate Change, Cultural Inclusion… Political Warfare inside the American Classroom Read More »
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